Roland R-World Online | Fall 2007

Q3/Q4 2007 | ISSUE NO.4

VersaCAMM VP-540 Fuels Busy Vehicle Graphics Business

SINGAPORE – Ask Alex Lim, the proud owner of A Graphix, what sets him apart from his competitors, and time and again he’ll say, “my new VersaCAMM VP-540.”

A Graphix specializes in the production of vehicle graphics, wraps and banners and provides these products with exceptional quality and fast turn-around times. For Lim, the VP-540 was just what his business needed. He first set his eyes on the newly launched VersaCAMM earlier this year and immediately paid a visit to AVS, Roland’s Singapore distributor, for an in-depth overview and demonstration of the machine.

Lim’s search for a new printer took him to Singapore’s MediaExpo exhibition as well, where he had a second chance to view Roland’s latest printer/cuter. During the exhibition, AVS featured a live car wrap demonstration, applying VP-540 graphics onto a showcase vehicle. Lim realized then and there the benefits of Roland’s integrated print/cut technology, and the print speeds of the new VP series impressed him as well.

Finished car ready for racing.

Alex Lim with VersaCAMM.

According to Lim, the VP-540 gives him a significant advantage over his competition. “In terms of speed, I am able to deliver my products much faster than my competitors,” he said. “Most of them are equipped with only a cutter and as a result have to outsource the printing.”

Lim also appreciates the reliability of his new VP-540. “So far, production has been flawless and the support from Roland is fantastic,” he said. “The VP-540 has proven to be a very easy device to setup and operate.”

Lim cites Roland’s unique integrated print/cut technology as one of the VP-540’s biggest benefits. He added, “The VP-540 saves a lot of production time by eliminating the need to load and unload media between the printer and a cutter.”

Looking ahead, Lim plans to add commercial banners and signage to his product line. He said, “The VP-540 has allowed me to expedite production and now I can take on more projects.” He says he is hooked on Roland and recommends the VP-540 to his friends and colleagues around the industry.